BLACK GIRL MAGIC. PERIOT.

Reimagining the Black Jezebel 

Through Black Girl Magic.

[black gurl maj-ik]

Written by: Brette Sims

A Foundation NFT Collection

Did you know that historically black women were portrayed as one of two stereotypes: The Mammy or The Jezebel. The Mammy stereotype depicted black women as unintelligent and motherly, working within white households as the nanny or cleaner. The Black Jezebel was a stereotype that portrayed black women as tempting and lewd in contrast to white women who were portrayed as models of self respect and modesty. 

I believe black women have a rare natural magic and alchemic power, so this collection is a reimagining of stereotypes through black girl magic and the beauty of nature.

This is a re-envisioning of black women as being a model of respect no matter what box she is placed in. In the words of Malcolm X from his 1964 Speech to Women, β€œThe most disrespected person in America, is the black woman. The most unprotected person in America, is the black woman.” In light of the truth he spoke, which is still prevalent today, this collection calls for a shift.

I create work that exists to remind black women and collective humanity, not to be afraid to shine even when your light conflicts with societal norms. Whether she's a garden girl or party girl, an artist or lawyer, poet or politician, a free flowing indie/hippie or ceo, I want to remind viewers that black women can do all things and exist outside any box. 

This collection nudges you, dear viewer, to remember your inner love, protect your magic, courageously keep growing and always remember that the only moment that really exists… is NOW. You aren’t lost, you never were. Sometimes we all just need to be reminded of our own inner light to find our way home to center again. 

#protectblackwomen